By Juliet Umeh
For Lagos mother of three, Ngozi Chukwu, back-to-school season usually comes with anxiety. Between paying school fees, restocking groceries, and replacing worn-out uniforms, her budget is stretched thin. But this September, she says something feels different.
“I’ve already ordered new kitchen items and groceries for almost half the price I would normally spend,” Ngozi told brandXposure with a smile.
“Konga’s discounts are a lifesaver. Now I can save money for my children’s school needs.”
Ngozi is one of thousands of Nigerians who have already keyed into Konga’s month-long ‘All in All, Everything ×2 – Category Month’ campaign, a shopping festival designed to ease financial pressure on households and small businesses. Running from September 1 to 31, the initiative offers deep discounts across categories like home and kitchen, electronics, phones, fashion, groceries, and even kids’ toys.
What makes this campaign unique is its week-by-week spotlight on different product categories. The first week, dedicated to home and kitchen items, saw shoppers upgrading their living spaces at record-low prices. In the coming weeks, laptops, phones, and fashion will take center stage, giving buyers the chance to plan purchases without breaking the bank.
For small business owners, the campaign is more than just shopping, it’s an opportunity. Tunde Adebayo, who runs a small provisions store in Ibadan, says the deals are helping him restock at cheaper rates. “With these discounts, I can buy in bulk and still keep my prices affordable for my customers. It’s good for me and good for the community.”
Behind the festival are global brand partnerships that ensure the products are not only cheaper but also authentic — a crucial factor in building trust in Nigeria’s e-commerce industry. And with Konga’s logistics service, including the express KongaNow delivery (within one to six hours in select locations), shoppers don’t just save money, they save time too.
Industry experts say Konga’s innovative campaigns have helped change the way Nigerians shop online. For everyday Nigerians like Ngozi and Tunde, though, the real value is simpler: it’s about stretching every naira further, reducing stress, and making life a little easier.
As Ngozi put it: “At a time when everything is expensive, it feels good to know there’s still a place where families can get real value for their money.”
