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Why WhatsApp ranks more than other social media globally

By Juliet Umeh

The latest data from a news platform, has disclosed that out of all the social media platforms including Facebook, Instagram, WhatsApp, TikTok among others that WhatsApp is widely used.
According to the platform, WhatsApp has more than two billion monthly active users worldwide and ranks high among social media users.

16% of social media users named WhatsApp as favourite platformSimilarly, Digital 2023 Global Overview Report also has it that almost 16 percent of social media users aged between 16 and 64 named WhatsApp as their favourite choice. Instagram ranked as the second most popular platform with a 14.3 percent share among respondents, just 0.1 percent more than the world’s largest social media platform Facebook.

In the same report, WeChat ranked on high fourth place with a 12.1 place share, almost double that of TikTok. Twitter and Facebook Messenger were in the middle of the list with 3.4 percent and 2.6 percent shares, respectively. The survey also showed LinkedIn was the least popular among social media users, with only 0.9 percent of respondents naming the platform their favourite choice.Average time spent using WhatsApp dropped 6.7% Year-over-YearAlthough WhatsApp is the favourite social media platform for many social media users, the average time spent using the app has dropped in 2022.

The Digital 2023 Global Overview Report showed last year, Android users worldwide spent an average of 17 hours and 20 minutes using WhatsApp per month, or 6.7 percent less than in 2021. In fact, WhatsApp was the only app besides Line whose monthly usage time decreased.

TikTok remained an absolute king in this category, with an average of 23 hours and 28 minutes spent using the app in one month, almost 20% more than a year before. Facebook followed, with just as impressive 19 hours and 43 minutes. Instagram ranked behind WhatsApp with an average of 12 hours per month.
However, statistics show that Telegram saw the biggest year-over-year growth. Last year, Android users spent almost four hours using the app per month, or 33 percent more than in 2021.

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