By Juliet Umeh
Driven by the growing demand among Nigerian women for smooth, irritation-free grooming solutions, BIC, a global leader in stationery, lighters, and shavers, has expanded its personal care portfolio in Nigeria with the launch of its Miss Soleil.
Miss Soleil is a female shaver and a skin-friendly innovation tailored to women’s unique grooming needs.
General Manager, BIC Nigeria, Anthony Amahwe, said that the BIC’s decision to expand its product line stems from the increasing emphasis on personal grooming among women who seek tools that offer comfort, effectiveness, and skin sensitivity, all at an affordable price point.
Amahwe said: “The newly launched Miss Soleil, already popular in several international markets, brings to Nigerian consumers a solution designed to minimize irritation, razor bumps, and discomfort while delivering a clean, smooth shave.
“At BIC, we continuously listen to the evolving needs of our consumers. The addition of Miss Soleil to our personal care portfolio reflects our deep commitment to providing high-quality, trusted, and affordable grooming products that simplify everyday routines. Nigerian women deserve tools that combine functionality with elegance, and Miss Soleil delivers exactly that.”
Engineered to match global standards while addressing local preferences, Miss Soleil blends triple-blade technology, a pivoting head that follows the body’s contours, and a flower-shaped ergonomic handle for a seamless shaving experience. The design prioritizes safety, precision, and comfort, qualities essential for a modern grooming routine.
One of the key highlights of Miss Soleil is its lubricating strip enriched with Aloe Vera and Vitamin E. These moisturizing ingredients help soothe sensitive skin, hydrate dry patches, and reduce friction, making the razor especially suitable for Nigeria’s humid climate and for individuals prone to skin irritation.
Amahwe added: “Grooming goes beyond necessity, it’s about self-care and confidence. Miss Soleil is not just a product; it’s a reflection of our dedication to inclusivity and thoughtful design. We’re proud to support Nigerian women with tools that cater specifically to their skin and lifestyle.”
With a curved, comfortable grip for easy handling and a design that allows for precise, effortless strokes, Miss Soleil helps reduce the risk of nicks and hand fatigue. The shaver makes it easy to reach tricky areas and maintain a smooth, clean look without compromising on skin health.
Now available at major supermarkets and retail stores nationwide, Miss Soleil is distributed through BIC’s robust supply chain, ensuring widespread access across urban and rural communities.
With a presence in over 160 countries, BIC continues to fulfill its mission of creating simple, reliable, and accessible products that improve lives. The launch of Miss Soleil in Nigeria marks a strategic step in BIC’s efforts to meet the personal care needs of women, locally and globally.
